How do you go from bookings on online travel agencies (OTAs) to direct bookings? Content Marketing! This infographic shows you how.
Book Direct Network Articles on Content Marketing
Your online property listing serves as your vacation rental’s first impression — one that many web users will never move beyond — and it’s just as important as the traditional firm handshake and eye contact. So what are the elements of a listing that make vacationers want to get to know your property better?
Technology and the Internet have changed the vacation rental industry’s face in many ways, especially in accessing and publishing content. These resulted in a more competitive market in which the best, tailored, and original content is the winner. Thus, to generate an incomparable piece of content, leading to more bookings, it is necessary to know top content marketing tips and implement some strategies.
Even though it’s a well-established industry from a historical standpoint, vacation rental owners and managers who want to keep control of their small business still have some work to do getting the word out that direct booking is a safe, effective, and efficient way to plan a trip — with tons of other perks in the process! In order to do that, it helps to know: what do vacationers already know about booking a vacation rental, and what are they guessing about?