Ever since I can remember, I have been unwillingly labelled as a ‘wordsmith’ among my
Book Direct Network Articles on Storytelling
Your online property listing serves as your vacation rental’s first impression — one that many web users will never move beyond — and it’s just as important as the traditional firm handshake and eye contact. So what are the elements of a listing that make vacationers want to get to know your property better?
Even though it’s a well-established industry from a historical standpoint, vacation rental owners and managers who want to keep control of their small business still have some work to do getting the word out that direct booking is a safe, effective, and efficient way to plan a trip — with tons of other perks in the process! In order to do that, it helps to know: what do vacationers already know about booking a vacation rental, and what are they guessing about?