EPIC STORYTELLING: Why ‘Words Only’ Don’t Convert to More Direct Bookings
Ever since I can remember, I have been unwillingly labelled as a ‘wordsmith’ among my
Book Direct Network Articles on Storytelling
Ever since I can remember, I have been unwillingly labelled as a ‘wordsmith’ among my
A clear explanation of what reviews mean and what replying to reviews mean. Take a look, it is quite a fun way of getting your point across
Your online property listing serves as your vacation rental’s first impression — one that many web users will never move beyond — and it’s just as important as the traditional firm handshake and eye contact. So what are the elements of a listing that make vacationers want to get to know your property better?
Even though it’s a well-established industry from a historical standpoint, vacation rental owners and managers who want to keep control of their small business still have some work to do getting the word out that direct booking is a safe, effective, and efficient way to plan a trip — with tons of other perks in the process! In order to do that, it helps to know: what do vacationers already know about booking a vacation rental, and what are they guessing about?
Show your followers, readers and future guests what an amazing host you are with these tips on sharing your hospitality using social media and email newsletter.
This article, exclusive to The Book Direct Network, is an introduction to a fabulous series called “Epic Storytelling”. We’ll bypass the noise that often misleads people in this realm of marketing, and replace it with hard facts and proven strategies instead.
Whether you’re a seasoned property manager or a newbie listing your home for the first time—these ten tips will take any listing from mediocre to major player.