The 12 Rules For Book Direct Success / Think Partnerships Not Competition

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In part 6, we talk about the value of coopetition and recognizing who your competition really is. Finding ways to work with local competitors can stimulate your vacation rental business growth, drive more direct bookings  while fostering great community relationships.



Vince Perez expertise spans across multiple disciplines in the hospitality and technology fields. Prior to his successful technology ventures, Vince was a respected executive in the hospitality industry serving in Senior Executive Leadership roles in Operations, Sales and Marketing for premier companies, including Japan Airlines, Nikko Hotels and Hyatt Corporation. Vince is a partner with Beach House Rentals, a thriving vacation rental management company located on the California Coast. Vince is also the founder of Fetch My Guest (, the only autonomous marketing automation platform that gives independent vacation rental professionals complete control of their brand, marketing and guest life cycle resulting in more direct bookings. Fetch My Guest is the underlying technology that powers the Stays Group, the largest network of independent vacation rental brands in North America that is driving the #bookdirect revolution. The *members only* cooperative marketplace delivers on the promise of transparency, quality and the trust our members have earned over the many years in their respective communities. Vince is a regular contributor to VRMIntel and Short Term Rentalz publications. Vince has also been featured on “Sarah and T” and Cottage Blogger podcasts. Vince is also a regular speaker at industry events including; Vacation Rental World Summits, VRMIntel Live, Northwest Vacation Rental Professionals, VRMA events and the Book Direct Show. Contact:

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