The Direct Line – Interview with Daniela Derin of Marbella Holidays

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Watch our interview with Daniela Derin from Marbella Holidays as she talks about building close guest relationships through being ‘a people person’, local community, automation, video marketing and social media engagement.

What’s Covered:

  • Newsletter content
  • Community and the importance of buying local
  • Automation v personal experience
  • Digital guest experience
  • Guests first
  • Social media engagement – area, food, stories
  • LinkedIn posts
  • Video content marketing and personal branding
  • Social media algorithms
  • Direct booking education
  • Daniella’s tips to generate more direct bookings



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